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The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

Marketers can drive better results in less time with Industry’s best, integrated solutions Philadelphia, PA (PRWEB) March 14, 2013 LeadiD, the first and only independent, neutral platform that collects definitive information about the origin and history of an online inquiry, today announced LeadiD Marketplace, a single source for best-in-class marketing solutions that support the LeadiD […]

Marketers should be well aware of the power of mobile search by now. If any of them need more convincing, Google and Nielsen’s recent report, “Mobile Search Moments: Understanding How Mobile Drives Conversions” (embedded below), should nudge them in the right direction. Quick actions According to the report, which is based on an analysis of […]

Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.

Sales reps and the volume of leads they’re given each day smacks of the story of “Goldilocks and the Three Bears:” Organizations are trying to find the exact number of new lead assignments per day that’s just right. A new study from Leads360 has some helpful information on how to find this perfect number. According […]

By Eric Covino, president and founder of Creative Signals

Was I the only one who wasn’t shocked when GM pulled its $10 million ad budget with Facebook last year?

Despite all the hype, social advertising is not yet the golden goose for direct response, and it may never be. The attractiveness of large amounts of eyeballs at cheap prices is not enough to overcome the psychological aspects of why people interact on social media.

Microsoft is set to introduce its latest research product, called ViralSearch, this week. ViralSearch does pretty much what you’d expect it to do: The tool tracks trends on Twitter to analyze how bits of content are shared and how viral they are. The resulting visual representations use “trees” and time lines to show how a […]

With a big transition in its leadership and yet another wave of negative financial results, Groupon appears in need of a moment to pause and consider the customers it needs to survive. Daily-deals fatigue has likely set in for many of the early adopters of these kinds of deals, which explains Groupon’s sagging usage. Danny […]