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Machine translation technologies impact across five key areas in global marketing organizations.

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture […]

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

OpenTable, which says it seats more than 12 million diners per month at about 28,000 restaurants, is testing an mobile payment process that will let diners pay for a meal by using the company’s app. Matthew Roberts, CEO of OpenTable, says in an interview with The New York Times that the company won’t be taking […]

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

According to the findings of a recent survey conducted by Corporate Visions Inc., B2B sales and marketing executives don’t seem to think that customer relationship management (CRM) systems are helpful when it comes to closing higher-margin deals. The survey of more than 800 respondents in the U.S. finds that 81 percent of marketers and salespeople […]

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.