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Laura Johnston, executive creative director for Geometry Global Chicago, discusses the widely expanded role of the creative director.

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.

The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.

In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.