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Today, Google essentially told its users: “All your profile photos are belong to us.” In an update to its terms of service, the search giant laid out its plans to personalize recommendations in search results, reviews and ads by including Google+ users’ names and photos. The company is calling this “shared endorsements.” Here are examples […]

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.

The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

AgencyNext will give you the information you need to stay ahead of the curve. The day starts with the 23rd Annual PRO Awards Gala held on Oct. 1, 2013 in NYC.