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It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

At this time of year, we could all us some solid tips to ensure that our mult-channel marketing actions equate to top-notch performance.

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.