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When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

Make some noise with these five content marketing techniques that flat out get results.