Search Results for: results

IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Take a deep dive into this year’s Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.

Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.