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Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?

Enter today to get the recognition you deserve with a 2014 PRO Award.

The PRO Awards recognize outstanding promotion marketing in 26 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 23rd annual 2013 PRO Award winners! Complete the form on the right to Download the 2013 […]

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

Here are six tips for improving your triggered marketing efforts, both locally and globally.

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.