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As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.