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The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention.

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […]

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […]

Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […]

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.

For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin—and brands activating around the city adjusted accordingly.

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.