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Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]

Does paid video search make sense for your organization? Here’s what to consider before investing.

Forbes opines that when agency creative talent jumps to the client side they find that the grass is not always greener.

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

Coca-Cola’s Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.