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Agencies
Explainer Videos: The Best Way to Tempt Prospects
In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.
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Mobile
5 Holiday Mobile Marketing Tips
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
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Acquisition
4 Fixes for the Disconnect Between Marketing and the Customer Experience
Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message.Tagged in: -
Email
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.Tagged in: -
Data & Analytics
Big Data is Great, but Don’t Overlook the Power of Small Data
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
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Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.Tagged in: -
Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.Tagged in: -
Acquisition
5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns. -
Digital
Fighting Fraud in Programmatic Advertising—Four Tips
Programmatic advertising has changed the game for small and medium websites.
What are the best practices to avoid fradulent practices?Tagged in: -
Facts & Figures
Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
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