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As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.

Nine resources to help marketers implement effective, safe and productive live events going forward.

The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Check out these three useful marketing tools for B2B companies.

A look at Cisco’s pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

How brands can move from minimal contextual targeting to a more granular approach focused on testing, measuring performance and dynamic creative messaging.

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.

Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.