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Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert?  This is […]

How General Motors is making progress with its first-party data strategy.

Pain points and potential solutions marketers can implement to improve the customer service experience.

Despite the challenges of producing documentary films, financier/producer Alex Lieberman launched new label Bright West Entertainment earlier this year. The result?  Four films  have debuted at major festivals in 2022, with more projects on the way. Cynopsis had a few questions for Lieberman, including – why now? What made you launch Bright West at this […]

  Thursday September 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Bolstered by partnered teams for the first time, Riot announced 2023 plans for the VALORANT Champions Tour that will kick off in February and feature all 30 teams from the international leagues. Franchises teams will be divided into […]

We asked a few PRO Awards judges to share their top promotional strategies, which brands they think are killing it in the marketplace, where they find inspiration, and more.

  Thursday September 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Fandom is releasing its State of Gaming study this month, which spotlights macro-level patterns and trends in gaming based on a global survey of its millions of Fandom users, covering: Subscriptions & bundling; Metaverse/Web3; NFTs in gaming; and […]

  Thursday September 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan locked in a renewal of its partnership with McDonald’s USA. The partnership kicked off last year and will continue to focus on “innovative ways to connect with the next generation of gamers and will advance successful […]

By Alan Wolk As the number of streaming options grows, many streaming viewers are turning to free or lower-priced ad-supported subscription services and to free ad-supported streaming TV services. A recent Tubi study showed that in households using only one or two streaming services, 20% watch ad-supported (versus ad-free) services, but when the number of services […]

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.