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Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution? 

With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Those metrics were an attempt to prove that online […]

What can event marketers expect from the next generation of event attendee? Look no further than the National 4-H Council’s Ignite Summit, a teen-centered event for 1,200 high schoolers and adult educators, which significantly reduced its number of “structured” breakout sessions on offer between the inaugural event in 2023 and this year’s event. That decision […]

As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.

Following the news of Shohei Ohtani’s involvement with an illegal bookmaker in California, the MLB is stuck between a rock and a hard place. Our author summarizes the scandal and provides a crisis communications format that should have been followed.