Search Results for: research

  Thursday January 19, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Adjustments to YouTube’s models for ad servicing and its YouTube Shorts platform could shake up the creator economy in esports and gaming in the coming months. YouTube plans to shift its monetization strategy for Shorts to let partners […]

  A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of gender bias, and CBS has been at the forefront of programming inclusiveness since the network started using the methodology for program research in 2018. In 2020, CBS adapted GEM® to develop a Black, Indigenous, and People of Color (BIPOC) metric […]

  Thursday January 12, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship and will bring the tournaments to London and South Korea, respectively, this year, the developer announced. This year’s MSI will feature 13 […]

  Thursday January 5, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. New pay transparency regulations are revealing rates for prominent game companies and publishers and highlighting discrepancies between pay at multiple large-scale operations. Kevin O’Brien, a quality assurance manager at Theorycraft and former QA manager for Riot Games’ VALORANT […]

A SeeHer Series In the first blog of 2023, SeeHer President Christine Guilfoyle shares what is needed for us to realize a world free from gender bias.   Gender equality is a movement, not a moment. It is 2023, and we have learned that the progress we have made over the past decades is at […]

  Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]

A SeeHer Series Lizzie Widhelm, SVP, B2B  Marketing and Ad Innovation at SXM Media, Advertising Hall of Achievement inductee and Pandora’s first salesperson, dives into new research highlighting the rise of female podcast listeners, the opportunities for advertisers to reach this audience, and how the SiriusXM Podcast Network (the No. 1 podcast network with women […]

  Thursday December 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The fallout from the Smash World Tour’s cancellation continued this week as Panda Global CEO Dr. Alan Bunney was ousted from the organization. Bunney was cited by multiple Super Smash Bros. tournament organizers as having attempted to coerce […]

A SeeHer Series The metaverse is upon us, and brands are scrambling to figure what the opportunities are and how to activate them. SeeHer is partnering with Cincinnati agency Curiosity to develop the insights and data marketers need to succeed in cyberspace. In this week’s column, Curiosity Co-owner Ashley Walters, executive director of the agency’s […]

Three key insights for marketing leaders who are seeking approval of technology investments.