Search Results for: research

How companies leverage customer pathway data to improve customer experiences and increase loyalty

Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey […]

A Comprehensive Guide to Measuring Brand Health

  Thursday February 16, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The English Premier League and Electronic Arts are nearing a $600 million deal that will see EA retain its status as the lead gaming partner for the Premier League, according to a report from Sky Sports. EA would […]

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

  Thursday February 9, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Recent layoffs at esports and lifestyle organization 100 Thieves are a symptom of larger problems within the company, according to a report from Digiday. 100 Thieves has undergone two rounds of layoffs since the middle of last year, […]

  Thursday February 2, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan’s woes on the stock market are well-documented, and with the company’s stock hovering below $1 per share for more than a week, the esports and lifestyle organization is getting closer to being issued a deficiency notice […]

How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.

   A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a lifetime is being who you are.” – Viola Davis, SeeHer Award Honoree, 2017 SeeHer was born in 2016 because we saw that bias in storytelling, often unconscious, was hurting our businesses and keeping generations of women and girls from competing […]

  Thursday January 26, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The past week brought another round of layoff announcements across major tech and media brands. From Google’s cut of 12,000 employees to layoffs by Fandom that hit games and entertainment media giants like GameSpot, Giant Bomb, Metacritic and […]