Search Results for: research

Friday April 29, 2022 Amid a slew of recent changes for the NCAA, the org is now opening the doors for individual schools and conferences to ink partnerships with data companies that sell that information on to sportsbooks. The Division I Interpretations Committee discussed the topic on Wednesday and determined that an individual, school or […]

  Thursday April 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Twitch is reportedly rethinking its approach to monetizing content creation, with Bloomberg reporting Wednesday that the platform is mulling changes to how it pays top talent. The article states that the potential updates under consideration would “offer incentives […]

Wednesday April 27, 2022 Amid big changes to the NCAA, NCAA president Mark Emmert will step down from the role once his replacement is selected and in place or on June 30, 2023. The org announced the decision on Tuesday, noting that Emmert and the NCAA board of governors reached a mutual agreement for him […]

Monday April 25, 2022 This week the National Women’s Soccer League (NWSL) will begin its tenth season, with a new commissioner leading the way. Jessica Berman took the reins last week, joining the NWSL after serving as Associate Commissioner for the National Lacrosse League, and as Vice President at the NHL prior to that. We […]

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Friday April 22, 2022 Major League Soccer revealed its plans for the 2022 MLS All-Star Game presented by Target, which will feature the MLS All-Stars taking on a team of All-Stars from Mexico’s LIGA MX. The event will be hosted in Allianz Field, home of Minnesota United, and is part of the partnership between MLS […]

A SeeHer Series SeeHer is spearheading an ongoing proprietary study which correlates the accurate portrayal of women, measured through the global gold standard of gender equality measurement (GEM®), with direct impact on sales return. In this week’s blog, Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide, discusses key findings from the study, […]

Wednesday April 20, 2022 NBC Sports is getting into the NIL game, launching ‘NBC Sports Athlete Direct,’ a platform linking college student-athletes and advertisers “through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.” The platform will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each […]

Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.