Search Results for: research

A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name

In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is

CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence

BETTER, FASTER and cheaper has long been the rallying cry that direct marketers trumpet when asked about the future. But opinions on how this will be

Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers

FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

Foster & Gallagher Inc., Peoria, IL, promoted Barb McConnell to director of advertising/desktop publishing. F&G’s Michigan Bulb Group, Grand Rapids, MI,

THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study

There are industrial parks for everything else. Why not direct marketing?That’s part of the logic behind DM41, a business park scheduled to open this