Search Results for: research
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PRC To Explore Expanding BRC Service
The Postal Rate Commission set next Monday as the deadline to find out if the U.S. Postal Service is “actively pursuing” the possibility of eventually
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Web Site for Small Retailers Makes its Debut
CorporateAccess, (www.corporateaccess.com), Miami, has launched a Web site aimed at providing manufacturers, wholesalers, distributors and retailers with
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Online Shoppers to Favor Online Over Offline Stores
Internet shoppers say they plan to decrease the amount of money they spend at offline retail stores in favor of spending more at online stores, according
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The Charge BRIGADE
Types of credit card users are as numerous as, well, types of credit cards. Focus Productivity, Inc. of Ridgefield, CT, applied its GoldMiner modeling
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Big Dippers
You’re a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The
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Making (Air) Waves
Agencies using media to promote is nothing new. But media forming promotion agencies is a groundbreaking innovation. “It’s a whole new concept in this
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Agencies
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.
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The PROMO 100 – Top 20
1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,
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Smoke Screams
No court date has been set for R.J. Reynolds’ antitrust suit against Philip Morris, but the case is gaining momentum. Brown & Williamson and Lorillard
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PROMO’s 1999 Agency of the Year
A similar open-book policy for employees could be one of the keys to Upshot’s ability to attract and keep more than 100 new people over the past two years.