Search Results for: research

Revenue from e-commerce will top $36 billion by the end of the year, more than doubling the $14.9 billion earned in 1998. The shopping spree, however,

The Winterberry Group LLC, a direct marketing industry research company, released the first edition of Direct Marketing Services Industry Mergers and

Nearly half of online shoppers are online-newspaper readers, according to a Newspaper Association of America study of online usage.The survey found that

REBUILDING A BRAND TAKES FOCUS, PERSEverance, and the right mix of old andnew. We’re contemporizing FosterGrant through “inside-out marketing,”merchandising,

When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built

ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of