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In a move strikingly similar to the U.S. Direct Marketing Association’s transformation of its spring conference to an Internet-focused show, Reed Exhibitions

A test mailing of a Gay Men’s Health Crises fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the GMHC has angered

FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”

IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to

HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes

HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

Legislation seeking to tighten personal medical information privacy was introduced Wednesday in the Senate. Meanwhile, the Health Care Financing Administration

A smaller number of players are competing for a larger amount of revenues in the call center outsourcing market, according to a new study by market researcher

Americans read or scan more than 88% of all advertising mail delivered to their homes and–after reading the catalog or advertisement–14.3% to 18.1%

Corfacts, Inc., Freehold, NJ has purchased the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. Details