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Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased

CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out

DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive

Ever wonder why food marketers invariably refer to “the shopper” by employing the personal pronoun, “she?” Are they sexists? No, just realists. For though

Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the

GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s

Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load

Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage