Search Results for: research

Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you’ve got a much better shot at success

The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2

Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of

Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion

Online advertising expenditures will reach $32 billion in 2005, up from nearly $2 billion this year, predicts market researcher the Myers Group.The report

Ducks Unlimited Novus Marketing has been named manager for the 526,000-name Ducks Unlimited file. Ducks Unlimited is a nonprofit membership organization

National merchants will dominate e-commerce, possibly accounting for close to 95% of all Internet retailing by 2003, according to a report from Forrester

David Ogilvy, the legendary marketing master, died yesterday, at his home in Touffou, France. He was 88.Although best known in the world of general advertising,

The Polk Co. has appointed three vice presidents. John Kallassy has been appointed vice president of product management and analytic consulting in the