Search Results for: research
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Agencies
Virtual Bank Spreads Its Wings
Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The
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Agencies
Marketing Master David Ogilvy Dies
David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best
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Agencies
Preaching to the Non-converted
By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth
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A Shekel for Your Thoughts: Israel’s promotion practices are not U.S. knockoffs.
According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the
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The virtual flagpole
Hmmm. What do America Online’s 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,
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Short Cuts
Andrea Vitale has been appointed director of direct marketing at Juno Online Services Inc., New York. She had been director of music club marketing at
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E-Commerce Companies Form Web Fraud Prevention Council
The Internet Fraud Prevention Advisory Council (IFPAC) was formed yesterday by six Internet e-commerce companies to reduce the risk and monetary costs
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Snyder Names Ventiv Leaders and Sets Date for Recapitalization Vote
Snyder Healthcare Services (Ventiv Health), a division of Snyder Communications Inc., promoted Dr. Robert Brown to chairman and chief executive officer
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Analysts Upgrade Damark Stock Again
Robert W. Baird & Co.’s Equity Research Department upgraded its short-term investment rating on Damark International Inc.’s equity to “Market Out-Perform.”
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Forrester Reports Online Ad Spending to Increase
Internet advertising will continue to grow at a fast pace, according to a report to be issued next week by Forrester Research Inc., Cambridge, MA.The