Search Results for: research

Wednesday May 25, 2022 Pepsi is bowing out of sponsoring the NFL’s Super Bowl Halftime Show, but renewed sponsorship rights with the league, allowing the company to use NFL premium rights for its brands, including Frito Lay and Tostitos. As part of the deal, Pepsi gets pouring rights at top NFL events, including the NFL […]

    Monday May 23, 2022 Last week saw Chipotle make a big entrance during the Colorado Avalanche’s second round Stanley Cup Playoff series against the Blues at Ball Arena in Denver. Teaming up with The Famous Group, the award-winning fan experience technology company, the brand debuted a new mixed-reality ad that made history as […]

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

Wednesday May 18, 2022 The XFL has a new home, inking a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one […]

A SeeHer Series Research repeatedly finds that girls and women who play sports have increased self-esteem, more positive body image, lower levels of depression and greater confidence. You can find proof of this causal connection in the boardroom, where more than 95% of all the female c-suite executives in the U.S. played organized sports in […]

Monday May 16, 2022 As upfront season hits overdrive today, FOX is set to make its pitch today at 4p in New York City, and offering a lineup to advertisers that will include the World Cup later this year in addition to its rich roster of sports stalwart that include the NFL and the Super […]

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

Friday May 20, 2022 The NFL revealed its 18-week, 272-game regular-season schedule for the upcoming season, which kicks off on Sept. 8 in Los Angeles with the league’s annual primetime kickoff game, as the Rams host the Bills at 8:20p on NBC. The network and Peacock will then feature a slate of Sunday Night Football […]