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(Direct Newsline)—In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion

In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.

Citibank Citi Cards and FreeCause, a firm that links brands with social networks, have teamed up for a Facebook campaign aiming to raise $250,000 for breast cancer research

Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing

THE HERSHEY CO.: is featuring pink packaging on some of its core brands to help raise awareness during Breast Cancer Awareness Month

Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co. have launched CR-Nielsen, a joint venture that will offer Internet audience and advertising services for the Chinese marketplace.

This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data

Ad holding company WPP Group said Wednesday it has succeeded in its bid to acquire publicly-held marketing research firm Taylor Nelson Sofres for $1.93 billion in stock

In the midst of a dreadful year for financial markets, it comes as no surprise that TNS, a market research company, is claiming in a recent report that the number of wealthy households is on the decline.

U.S. Hispanic teenagers are becoming an increasingly important segment of wireless consumers