Search Results for: research
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Listline e-Newsletter 10/23
MetaResponse Group Inc. has been appointed to manage the Title Research Report Master File for October Research Corp
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Alkamai Acquires Acerno
Akamai Technologies Inc. will acquire Acerno, an online marketing research firm, for $95 million. The transaction is expected to close this quarter.
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Layoffs At The Direct Marketing Association
The Direct Marketing Association laid off nearly two dozen individuals on Monday, including several high-level employees. Outside estimates range from 18 to 21 workers.
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Data & Analytics
What Ethnicity Says About How We Shop
As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.
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Agencies
CBS.com Creates Social Viewing Rooms
CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time
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Agencies
MTV, CNN Stage Veterans Concert, Rights Campaign
MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights
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Women Online Provide Frequent Advice on Products: Study
Women with children who are Internet users are a powerful force when it comes to spreading the word about products and services to family and friends, according to a new report
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Consumers Research Products and Services Online
A recent study released by Universal McCann highlights the importance of online research to active adult Web users around the globe.
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Fear Decreases Illegal Downloading in the UK
In what might be seen as a sign of encouragement to those concerned with the issue in the U.S., illegal downloads have declined in the U.K. because of fears that connections to the Internet might be cut off.
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TBA Global Names Richard Luker Chief Strategy Officer
TBA Global has hired Richard Luker as chief strategy officer, a new position, in the Chicago office