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Online video viewership is booming, with the number of U.S. households watching broadband video doubling over the past year

7-Eleven and Campbell Soup Co. are among a number of marketers out with cause-marketing campaigns tying in to National Breast Cancer Awareness Month this month

Marketers looking to boost sales may want to concentrate on cause-related campaigns

ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure.

Google and Facebook have set the bar high, even for online shopping sites, according to a survey released by Allurent.

Last week, our two part editorial on the economy looked at some of the first warning signs that only hindsight can provide, and then the current culmination of these events, from historic bankruptcies, unprecedented government…

The great New York Yankees player Yogi Berra is as well known for his sayings as his playing. One of his more oft-quoted phrases includes, “It’s like deja vu all over again.” Granted this comes from a person who when asked…

Which network(s) represent the best opportunity for maximum returns?

Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail’s

Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.