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Today we meet Carol Arnold, vice president of sales and marketing at ListAbility Inc., a company she started in May 2008 with partners Chris and Shelli Dyer.

This month—breast cancer awareness month—triggers a flurry of marketing activities tied to pink-ribbon packaging and pledges of support for the cause

The Direct Marketing Association has elected new officers and board members for its 2010-2011 term, which started Oct. 18.

“Clickers”—a.k.a. folks who click on at least one online display ad per month—are a dying breed, which means clicks aren’t the Web metric you should be using, according to Gian Fulgoni, chairman and co-founder of comScore.

Today we meet Kathy Duggan-Josephs, vice president of multichannel marketing at RMI Direct Marketing, a post she has held since June 2008 when RMI acquired her firm D-J Associates, which she opened in 1981.

Former Senior Vice President at IXI Digital Media will head up [x+1]’s data partnerships and strategy, and guide development direction for its Predictive Optimization Engine(tm)

Of all display ads in four major U.S. markets (Atlanta, Chicago, San Francisco and Washington D.C.), 10 percent are locally targeted, according to a recent study conducted by comScore.

Bernie Silverman has joined DataCo LLC as VP of market research. His responsibilities will focus on new business development and qualitative analysis.

Nearly one in three direct marketing companies will add staff during fourth quarter 2009, up from 20% in the third quarter, according to a new employment survey.

A new survey has found that 34% of ad and marketing execs said they plan to hire in the next 12 months