Search Results for: research

In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest

CRC Health Group has hired Linda Fisk to serve as senior VP of Internet marketing.

The ALS (Amyotrophic Lateral Sclerosis) Association has chosen Grizzard Communications Group, a direct response marketing and fundraising marketing firm, to serve as its agency of record.

According to a white paper published by TMP Directional Marketing and comScore, U.S. Internet users who conducted online local business searches are likely to actually end up in a store in person.

Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.

Morse, an IT services and technology company based in the U.K., recently found that the use of Twitter and other social networks by employees while at work is costing businesses in the country a pretty penny to the tune of 1.38 billion, or $2.25 billion, each year in lost productivity.

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time.

At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art

According to Eyeblaster’s recent “Global Benchmark Report 2009,” rich media ads benefit from things other than size, though banner ads benefit from increased sizes because of increased visibility.