Search Results for: research

  • Android Users Click on More Ads, Increasing Browsing More Quickly Than iPhone Users

    According to the latest figures from Chitika, advertisers appear to have an easy choice when it comes to who to target in the mobile realm.

  • The Week in Review

    Headlines from the industry.
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  • Is Bing Bigger than Yahoo?

    Chitika, an advertising network, has pegged Bing as the second-biggest search engine, ahead of Yahoo. It may or may not have the support of other stats, but it might not matter – Bing could have a leg up on Yahoo regardless of what the numbers say.

  • Next Gen of IVR: Cool Tools for Starting a B-to-B Conversation Online

    A company that touts itself as a provider of cutting-edge marketing software can’t simply rely on the tried and true when promoting its own solutions. They need something customers will perceive as the next “big thing” in interactive media

  • Social

    Facebook Ad Spending to Nearly Double This Year: eMarketer

    Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer

  • Agencies

    Think Like a CIO: Use Technology to Improve Brand Loyalty

    Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

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  • Seven Cows

    Next week marks a staple in the performance marketing calendar, Affiliate Summit. Last year, at least three thousand, if not more, descended upon and experienced the…

  • Back-to-School is Happening, Will Last Beyond August

    Back-to-school e-mail messaging will peak this week, according to The Retail Email Blog. This means that for companies that haven’t started working on their back-to-school campaigns yet, they’d better get cracking. But a late start is not too big of a reason to fret – purchase interest for back-to-school shopping will last beyond August, and there’s plenty marketers can do to maximize this opportunity.

  • August Isn’t Too Early To Start Preparing For The Holidays

    Started hanging the tinsel yet? Ordered the instant latke mix? Mixed the punch and dragged out the Dickens? While personal preparations for the December holidays may be a ways off, mid-August is a good time for marketers to start planning their campaigns. Bill Tancer, general manager of research at Experian Marketing Services, has just released The 2010 Holiday Marketer: Benchmark And Trend Report. He spoke with Direct Newsline about holiday trends and myths

  • Mattel Builds Social Media Whirl around Barbie Video Girl

    Mattel’s iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt