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For most branded manufacturers and retailers, the new age of retail is awash with possibility. Here, price is not the determining factor as to who gets the purchase. Nor even is it geographic proximity to a physical store. No, here it

Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.

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Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.

A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps

According to Coremetrics, an IBM company that provides Web analytics and marketing optimization services, found that the U.S. online retail sector experienced a healthy year-over-year gain in online Black Friday sales.

If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

After being stung by a 3.9% drop in sponsorship spending in 2009, the four major U.S. pro sports leagues and their teams have enjoyed a major rebound

An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails

The next time you think about what to include in your ads, see if you can fit in some puppies or babies. According to a recent survey conducted by Harris Interactive for Adweek Media, puppies and babies draw positive reactions when seen in ads.