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The online holiday shopping season is off to a blazing start, according to data from Performics. Thanksgiving Day and Black Friday saw paid search spend and clicks increase significantly year-over-year.

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

As marketers, we strive to listen to customers and put them at the center of every decision. So we spend billions on market research, focus groups, and business intelligence systems. But we still aren’t much closer to understanding what our customers …

MarketLive recently released its “2011 Merchant Guide to Maximizing Holiday Sales: Vital Cross Channel Marketing and Merchandising Strategies You Can Execute Today” report. Among the many interesting tidbits included are the top 10 reasons why people buy gifts online, onsite and cross-channel gifting…

According to a recent report from Compete, nearly half of consumers hadn’t completed any of their holiday shopping as of the end of October, while one in 10 completed more than half of their holiday shopping already.

As marketers understand and adhere to McKinsey & Co. marketing expert David Court’s customer-lifecycle model, the “Consumer Decision Journey,” they also can apply loyalty-marketing best practices to employee recruitment, retention and engagement.

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

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New ASI Study Shows What Buyers And End-Users Really Think. First study to tell suppliers and distributors if they’re delivering the right products

The U.S. alone claimed nearly half of the worldwide distribution of iOS and Android app sessions, according to Flurry. But it should be noted that China is a rising star in the world of mobile apps.