Search Results for: research

The pervasiveness of 3G, the expansion of 4G, and the increasing usage of tablets and smartphones all point to mobile taking center stage in the next three years. This means bigger portions of ad budgets should be directed to mobile, but it also means that mobile should be integrated into the bigger marketing picture. With […]

According to research from PaperG, a local display ad platform, 94.3 percent of U.S. ad sales executives say publishers plan to offer online display ads to advertisers in the next three months, while 85.7 percent will offer mobile display ads. Additionally, 62.9 percent plan to offer daily-deal ad inventory, while 34.3 percent will offer Facebook […]

In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week. Exclusive: The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding […]

Groupon’s staff turnover, increased investments, competition and slowing sales are reasons for lowered expectations for the daily-deals company’s revenue, according to Edward Woo, senior research analyst at Ascendiant Capital Markets. Woo said Groupon’s near-term earnings might be weighed down by its investments in Breadcrumb and Savored, along with its introduction of Groupon Payments. He also […]

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

Lab42, a market research company, surveyed 1,000 social media users to gauge their thoughts on their thoughts on liking a brand on Facebook. Among the key findings are: 87 percent of users like brands on Facebook 82 percent of those who like brands on Facebook say it’s a good place to interact with brands, with […]

CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

According to research from Econsultancy and Adobe, 67 percent of the 650 marketing professionals surveyed say social media is “integral” to their marketing mix, while 17 percent disagree with that statement. Sixty-four percent of businesses are using social media for brand awareness, 44 percent for marketing campaigns, 37 percent for content marketing and 25 percent […]

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Facebook is taking a big step in a new direction by testing its own mobile ad network, which signals the company shifting away from traffic monetization and toward data monetization. The social network has also introduced a feature in its Pages Manager App allowing users to purchase Promoted Posts on their mobile devices. Meanwhile, a […]