Search Results for: research

Vimeo has acquired Echograph, an iOS app that lets users create animated GIFs, or more specifically cinemagraphs. The deal will bring Echograph’s team into Vimeo’s fold and aim to expand the app to all mobile platforms. Echograph will remain a standalone app but will now be free (it previously sold for $2.99). This appears to […]

In Yesmail Interactive’s white paper, “Mobile Email Design: Marketing Fit for the Small Screen,” the company offers an overview of the challenges to designing emails for mobile devices. It also highlights the two tactics that can be used: scalable design and responsive design. Mobile email’s surge According to Yesmail, 36 percent of emails were opened […]

Marketers are in the business of communicating with consumers, so it’s important to know how consumers are using social media. Using a report from Edison Research, Social Media Examiner highlights nine findings, including: –

Powerful research tool allows consumers to make side by side vehicle comparisons, retrieve expert advice and competitive quotes, while providing vendors with qualified sales leads

Local search continues to rise in prominence, especially as mobile local search surges. A study from YP and immr found that 4 in 10 consumers use local search at least once a day, and that 70 percent of smartphone owners use location-aware apps. Apparently, many local businesses are either unaware of the importance of local […]

Social media marketing can be broken down into two simple segments: free and paid. According to research commissioned by Vizu, a Nielsen company, and conducted by Digiday, paid social media advertising is a widely utilized channel and is expected to claim a bigger share of budgets in 2013. Free vs. paid The study found that […]

Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.

Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.

According to data from GlobalWebIndex, a research firm, Facebook is the king of social media, boasting 51 percent of all global Internet users as its user base in the fourth quarter of 2012. Google+ took the No. 2 spot with 25 percent of the worldwide Internet population, while YouTube and Twitter each claimed 21 percent. […]

Those who are scheming ways to “game” Facebook’s graph search should know this: there’s no such thing as graph search optimization. “If your page is built properly and all of the information is up to date in the about section, there’s really nothing you can do to boost your results but make sure you keep […]