Search Results for: research

ReachLocal researched the most popular types of social media fans then created this informative infographic.

Dan Zarrella, the self-proclaimed “social media scientist” of HubSpot, has put together an infographic based on his research on social calls-to-action (CTAs) on blogs, Twitter and Facebook. He’s found that social CTAs yield increased action rates everywhere he’s looked. Here are some of the interesting findings: –

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

Groupon, which is in the midst of a mini-comeback, is making it known to investors and analysts that it has its eyes on a prize that’s bigger than daily deals: mobile commerce. According to John Pietz at Crain’s Chicago Business, the company is going to highlight this goal at its June 13 annual meeting in […]

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.

Incentivibe, a company that helps small businesses cooperatively run giveaways with each other, has created an infographic based on its own research on how giveaway contests can be used to motivate visitors and encourage them to become email leads. Here are some of the interesting tidbits: –

LivingSocial posted a $50 million net loss in the first quarter of 2013, according to a filing from Amazon, which owns 29 percent of the No. 2 daily-deals company. This might be taken as bad news if it weren’t for the fact that Q1 2013 was actually an improvement of affairs for LivingSocial: revenue grew […]