Search Results for: research

Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.

Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

The foundation of naked marketing must be built around empowering your current users to review your product.