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As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.

Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.