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Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.

Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

Press the marketing food to women reset button and take note of these three ways women are reshaping the food landscape.

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.