Search Results for: research

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.

Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.

Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.

Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.