Search Results for: research

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

It’s a stellar week for shark lovers. Nat Geo’s WILD’s continuation of Sharkfest (which began July 19 on Nat Geo) launched Sunday, August 9 – the same day Discovery Channel launched its annual Shark Week. Janet Han Vissering, Sr. Vice President, Program Development and Production at National Geographic, explains her company’s deep  dive into killer […]

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

The content streaming market is getting crowded: The latest is NBCU’s Peacock.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.