Search Results for: research

Based on the novel by Pulitzer Prize winner Annie Proulx, Nat Geo’s Barkskins follows a disparate group of outcasts and dreamers battling to escape their pasts while navigating the brutal frontier hardships of the New World. Nat Geo’s EVP of Global Scripted Content & Documentary Films Carolyn Bernstein talked to Cynopsis about how the team […]

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

Six ways brands can communicate effectively to customers.

For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here.    HUB ASKED RESPONDENTS […]

Globe-spanning  HOME explores the world’s most innovative dwellings, and the the boundary-pushing visionaries who dared to build them.  Doug Pray, an executive producer of the docu-series, talks about what will surprise viewers, working with Apple TV+, and how the COVID-19 pandemic affected the show’s debut. Home arrived in its entirety on April 17. What is […]

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.