Search Results for: pop-up

This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco di Peroni.

This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […]

In the 20 years since “The Devil Wears Prada” premiered, the love for its characters, sardonic one-liners and cerulean fashion statements has only grown. So for the release of its highly anticipated sequel, “The Devil Wears Prada 2,” how could the marketing team approach, and build on, such a treasured cultural phenomenon? For starters, they […]

From Nikon’s perspective, you can’t fully appreciate the power of a camera until you’ve taken it for a test drive. It’s the philosophy that’s been putting the brand’s experiential marketing strategy into focus over the last year as the company strives to meet creatives where they are, get them hands-on with its latest products, and […]

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.

When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ones celebrating. Read how Liquid I.V. is doubling down on its alignment with Formula 1 through a new partnership.

This year’s edition of the Stagecoach Music Festival brought the biggest names in country music to Indio, CA, including headliners Cody Johnson, Lainey Wilson and Post Malone, with a few surprises (hello, Pitbull!) over the April 24-26 weekend. And while temperatures weren’t scorching as in years past, high winds came out in full force, causing […]

This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience. 

Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand activations may take comfort in a growing industry trend: miniaturized touchpoints. Charming, playful and intriguing, these tiny tokens of engagement, from collectibles to micro-spaces, are earning big-time attention.   MGA’s Miniverse MGA Entertainment drummed up a whole lot of buzz […]

Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and […]