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CM Weekly 2.14.22

|  by Kaylee Hultgren

CM Weekly February 14, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…

CM Weekly 2.13.22

|  by Kaylee Hultgren

CM Weekly February 13, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…

CM Weekly 1.10.22

|  by Kaylee Hultgren

CM Weekly January 10, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…

CM Weekly 1.9.22

|  by Kaylee Hultgren

CM Weekly January 9, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…

Top Five Luxury Marketing Trends For 2022

Partner Content

By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…

CM Weekly 9.26.21

|  by Kaylee Hultgren

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

CM Weekly 9.12.21

|  by Kaylee Hultgren

CM Weekly September 12, 2021 Chief Marketer is well into its second year of fanning industry flames through our Brands on Fire and Marketers on Fire content series, showcasing some of the world’s most innovative bands and executives making all the right moves. So as we head into fall, let’s take pause and highlight some…





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