Search Results for: pop-up

Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

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If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has…

Digital advertising and marketing is constantly evolving. “Eleven years ago, mobile marketing was just a vision, there was not an “App” economy, the use of
“pop-up blockers” was not widespread, and online social networking was nowhere as…

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With do-not-track-type bills gaining steam in Congress, what can marketers do to minimize their impact?

Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.

Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

Bing-powered search continues to see happy days as it gained ground on Google in February and saw noticeably higher “success” rates than the biggest search engine in the land, according to Experian Hitwise. The company also revealed sites that saw spikes in traffic after the earthquake and tsunami in…

Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life

People who move to New York City do so for the same types of reasons that compel people to move to any other city, generally a combination of love, work, school, family, or longing. When it…