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By learning how to measure events marketers can justify their expenses to the C-suite.

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile.

Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.

Chief Marketer chatted with RocketSpace’s Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

For sponsors, marketing the Olympics is certain to be a highlight of the year. Here’s
a look at what Dow, Intel, Dick’s Sporting Goods and a few others are up to.

Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities.

Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding.

Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns.

JetBlue for Good Month features a contest for a chance at
a free trip to a volunteer destination.