Search Results for: loyalty

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

Here are six ways that marketers can improve their customer’s experience on their websites.

By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]

Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

A look inside IBM’s annual Smarter Commerce Global Summit.

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment