Search Results for: loyalty

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

How painless—or painful—is your company’s email unsubscribe process for consumers?

While marketers may still track spend across channels, the shift toward contextual marketing is real.

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

Those inactive members may be draining precious resources from your loyalty program.