Search Results for: loyalty

Target is upping its data game to learn more about its customers so it can be more personal in its communications.

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

Getting the best right information out of your CRM system can improve your marketing mix across all channels.

There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

This author takes a look back at three spectacular campaigns and why they worked.