Search Results for: loyalty

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.

At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.