Search Results for: loyalty

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo’s Flurry Insights.

Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.

Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.

More than 1,200 individual submissions came in to design Starbucks’ Holiday Red Cups. The designs were crowdsourced from customers on Instagram.

John Quench from the Harvard Business School says the marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.”

This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.

NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.