Search Results for: loyalty

Tips to get in front of consumers using a hyperlocal social media strategy.

The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.

Want to tell better B2B stories? Put your customer at the center of the tale.

Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world

Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.

Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Chase’s Sapphire Reserve now has a cult-like following. Learn why so many stars aligned and how to tap into its loyalty playbook.

Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.